Miro Insights is a centralized, AI-enhanced platform designed to help teams turn customer input into clear, actionable priorities. It aggregates product feedback, usage data, and even revenue insights from across your tech stack — including CRM platforms, support tools, and internal conversation channels – all into one intelligent hub. By doing so, Miro Insights makes it easier to answer critical product questions, such as “What do our customers really want?” and “Which features will drive the most value?”
Who is Miro Insights for?
Miro Insights is built for teams that drive product direction or strategic planning. Primary users include product managers and product owners, but it’s also useful for operations leaders, customer success managers, designers, researchers, and even sales teams who need visibility into feature requests. Essentially, anyone who prioritizes what to build next can benefit from the insights provided.
What value does Miro Insights bring?
Miro Insights helps you move from fragmented feedback to focused action. Key benefits include:
- Centralized customer feedback: Automatically collect and unify feedback from sources like support tickets, sales calls, CRM notes, Slack threads, so you get a 360 view of customer needs without manual data chasing.
- AI-driven prioritization: Miro Insights links related feedback to existing features (or suggests new ones), assesses impact using account value and urgency, and even recommends what to focus on next. This means your backlog can dynamically reorder based on real-time evidence of what’s important.
- Intelligent search and insights: Instantly get clear, actionable answers to your product and customer questions by simply asking in plain language. Ask AI finds the most relevant data, trends, and supporting evidence for you, helping you make faster, more informed decisions.
- Quantified business impact: Every feature in the backlog is enriched with context like how many customers requested it, total ARR (annual revenue) linked to those requests, and whether any deals are at risk or opportunities could be won by delivering it. This helps teams balance customer love with business value – focusing on features that not only satisfy users but also drive revenue or retention.
- Proactive automation: Schedule agents to automatically deliver summaries, reports, and trends with source citations directly to your preferred channel, such as Slack.
- Seamless collaboration: Miro Insights lives alongside your Miro boards. You can easily drag prioritized feature cards or key feedback onto a Miro board during planning sessions, making roadmapping or opportunity prioritization a collaborative and visual exercise. Teams can comment, discuss, and converge on decisions with the data at their fingertips.
- Enterprise-grade security: Since it brings together potentially sensitive customer data, Miro Insights is built with security and privacy in mind. It respects permission controls – for example, only authorized team members can connect certain integrations or view certain data – and complies with industry standards for data protection so your customer information stays safe.
Supported integrations
Miro Insights continually expands its integration library. As of now, the key integrations include:
- CRM: Salesforce and HubSpot – Bring in company records, deal values, and timeline notes. This lets Insights tie feature requests to revenue impact (for example, see if a feature is tied to a $100k opportunity or a renewal).
- Customer Success and Support: Zendesk and Intercom – Feed in support tickets and conversations. Great for capturing pain points or feature asks mentioned in support interactions. You can filter to import only certain tickets (for example, only those tagged “Feature Request”) to avoid noise.
- Sales calls: Gong and Zoom (Revenue Accelerator) – Import call transcripts or summaries. Miro Insights' AI will scan these for mentions of needs or product feedback. (Note: Zoom integration refers to Zoom's sales intelligence tool, not regular meeting recordings.)
- Product Management & Dev: Jira and Linear – Syncs feature statuses and allows importing existing feature backlog items. If you connect Jira, for instance, Miro Insights can pull the list of epics or product backlog items to seed the Insights backlog, and keep their statuses updated.
- Communication and Chat: Slack – Captures internal or external conversations. With the Slack integration, you can use a message shortcut to send any Slack message (e.g. a customer comment in a Slack community, or a sales rep posting client feedback) straight into Miro Insights as a feedback item. It will automatically include the message text and link it to the user and company if it can match them. This dramatically lowers the friction to get ad-hoc feedback into the system.
Zapier is also available as a catch-all integration option. If you have a tool that isn't directly supported, you can often use Zapier to forward data into Miro Insights. For instance, you could create a Zapier workflow for when a Google Form is submitted or when a new entry in a custom database appears, create a feedback item in Miro Insights.
What's next?
To proceed with setting up Miro Insights, see the Miro Insights setup guide to connect your integrations and start populating your backlog.