Miro Insights is a centralized, AI-powered backlog designed to help product teams turn customer feedback into clear, actionable priorities. By aggregating feedback from across your tech stack—like CRM platforms, support tools, and internal conversations—Miro Insights surfaces patterns, quantifies customer impact, and helps you align work with business value.
This tool helps teams answer critical questions like:
- What do our customers really want?
- Which features will drive the most value?
- How do we organize feedback and backlog items in a way that supports strategy?
Miro Insights combines automation and AI to streamline discovery and prioritization—so you can confidently focus on building what matters most.
Who is Miro Insights for?
Miro Insights is designed for teams that make product decisions, manage internal operations, or support strategic planning. Typical users include:
- Product managers
- Operations managers
- Customer success reps
- Designers and researchers
- Sales reps
What value does it provide?
Miro Insights helps cross-functional teams move from fragmented feedback to focused action. Key benefits include:
- Centralized customer feedback: Automatically collect and unify feedback from support tickets, sales calls, CRM notes, and more—enabling a holistic view of customer needs.
- AI-driven prioritization: Let AI link feedback to features, assess impact using CRM and deal value data, and suggest next steps.
- Streamlined discovery: Identify recurring themes, customer pain points, and strategic opportunities with contextual metadata and advanced filtering.
- Strategic alignment: Visualize roadmaps by initiative, impact area, or business goal, helping teams align on what to build and why.
- Real-time collaboration: Bring insights directly onto Miro boards to support team-wide planning, feedback analysis, and account-specific strategy.
- Enterprise-grade security: Designed with compliance, data privacy, and permission controls in mind.
How does Miro Insights work?
Miro Insights helps you turn scattered feedback into product decisions by connecting data, AI, and your existing tools. Here's how the pieces come together:
Centralize feedback from all your sources
Connect Miro Insights to tools like Salesforce, Intercom, Slack, and more to automatically pull in customer feedback. AI organizes and tags the data, so you don’t have to spend hours sorting through tickets or notes.
Link feedback to real features
AI helps connect incoming feedback to the right feature ideas—or recommends creating a new one. You can see which customers requested what, how often it comes up, and what the potential deal value is.
Prioritize based on impact
Insights assigns values like urgency, business importance, and customer revenue potential. This gives you a clear view of what features will deliver the most value—both for users and for the business.
Stay aligned with delivery teams
Miro Insights integrates with tools like Jira and Linear. It links feedback to work items, keeps statuses up to date, and helps you identify missing tasks based on what's been prioritized.
Bring everything onto the Miro canvas
Turn insights into action by dragging features, feedback, and customer context onto a Miro board. Teams can use this shared space to align on roadmaps, account planning, or upcoming initiatives.
What's next?
Ready to start using Miro Insights? Check out our Miro Insights guide (BETA) for a hands-on walkthrough of how to set it up and get value from day one.